Client Workshop

Client Workshop



I am a Freelance Experience Director for Free Association of Brooklyn, New York.

At FA we create engaging, inspiring and visionary digital products and services. We work with clients at any stage of their life cycle – be it a start-up with a new idea, a relaunch for an existing product, or a completely new direction for an established organization.

Right now, I'm working wholly for our healthcare start-up client OneRecord, leading the FA team to help the founders Jennifer Blumenthal & Morgan Knochel turn their dream into a reality.

OneRecord Product

OneRecord Product

As an FA Experience Director my job is to lead project teams – utilising my creative leadership skills and extensive experience to shape best-in-class solutions. My role is highly strategic, combining brand and user-driven design strategy with my extensive knowledge of visual design to ensure the team is empowered to produce their best work and the end users (and clients) are delighted.

Specifically for OneRecord, my remit includes audience building and go-to-market strategy, product design direction (including UX strategy, feature prioritization, roadmapping, tactical UX and UI direction), partnership opportunities, brand and marketing strategy and overarching business strategy recommendations. 

Click here to learn about Free Association

Click here to visit OneRecord

Day-to-day I oversee a talented team of product designers, researchers and developers, which we often augment with a collection of awesome freelancers when needed – such as copywriters or animators.

We work collaboratively with a back-end development team from Ready Computing, and with our clients, OneRecord, and I am a key member of cross-company steering groups.

Recent achievements for the OneRecord team include a closed beta test, the successful launch of an event series in New York City and OneRecord gaining recognition within the US healthcare industry – with features in American Entrepreneurship Today, and prominent placement at key healthcare conferences such as Himss 2018.



The panel at our inaugural event 'Thriving, not just surviving, with a chronic illness'  
– New York City, July 2018



OneRecord co-founder Morgan Knochel is interviewed about the product and the company mission at Himss 2018.

ALLOFUS, 2012 - 2015

As Creative Director at AllofUs I was responsible for providing creative leadership on projects and to the overall studio, ensuring that both the user experience design and visual design was of the highest quality. Specifically I worked with UX designers and researchers to shape concept strategy and led project teams both in concept and production phases.

In my time at AllofUs I worked on multiple products and platforms that I am extremely proud of, with highlights including work for Nestle and Google (Project Soli).

One of the animated GIFS created for Google to demonstrate applications for Project Soli. Property of AllofUs / Google.

One of the animated GIFS created for Google to demonstrate applications for Project Soli.
Property of AllofUs / Google.